The studio

A studio built to overtake.

Five functions, one line. Every part of DRS runs AI-native — and it all moves as one, so each launch leaves faster than the last.

Partner with us How we work
  1. 01 Ideation Daily trend briefs from AI agents
  2. 02 Design Agentic direction, wireframes, mockups
  3. 03 Development AI coding, under human control
  4. 04 Data Our own attribution and cohort stack
  5. 05 Decisions Every angle on the table, fast

Why now

Mobile spend has shifted. GenAI is accelerating.

Non-game apps now out-earn games on in-app purchase revenue. GenAI app revenue is compounding fast, while retention remains the category-wide weakness — leaving room for operators who can both monetize and retain.

Non-game leads

Non-game apps now out-earn games on in-app purchase revenue.

GenAI compounds

GenAI mobile app revenue continues to accelerate year over year.

Retention is open

Retention remains the category-wide weakness — and the operating opportunity.

20–27%

Year-over-year revenue growth for non-gaming mobile apps

How we win

A repeatable operating advantage.

Three pillars — built to compound learning, retention, and portfolio leverage.

Faster learning velocity

Full-funnel experiments across creative, onboarding, paywalls, pricing, features and content. Every cohort improves the next.

Gaming-grade retention & live ops

Content cadence, segmentation, credit economies and feature loops turn conversion into loyalty.

Portfolio compounding

Every app reuses generation, CMS, subscriptions, attribution and cohort models. Learnings transfer.

2

Two live apps — BeatScene and Glow — on one shared engine.

Speed of execution

Kickoff to the stores in weeks.

  1. September 2025

    Team assembled

    Operators who have scaled products to hundreds of millions of installs.

  2. October 2025

    Glow launched

    Weeks after kickoff, the first app is live in the stores.

  3. September 2026

    BeatScene launched on iOS

    A new category on the same engine: your photo and your song, made into a music video.

AI-native

AI in every function. People in control.

  1. Ideation

    A daily AI agent scans third-party market data, creative practices and emerging trends — then briefs the team on what is working now.

  2. Design

    An agentic layer reasons over visuals, company goals and memory. It recommends the stronger direction, then generates wireframes and mockups.

  3. Development

    AI coding under human control. Designs and auto-drafted tickets feed agent-driven builds; AI-assisted QA shortens dev-to-live.

  4. Data stack

    Our own attribution, ingestion and processing stack spans growth and product — the deepest capability we have.

  5. Decisions

    AI agents consolidate meeting notes, internal messaging, task history and company memory, so decisions are made fast with every angle on the table.

Core growth loop

Every cycle returns stronger.

The growth unlock we discovered: trends feed creative, creative feeds content, and what people make and share feeds the next trend — cheaper creative, faster learning, compounding organic reach.

  1. 1 Trend signal
  2. 2 Marketing creative
  3. 3 In-app content
  4. 4 Creations & shares

Leadership

Operators who have done it before.

  • Co-Founder, CEO

    Osman Elsöz

    Ex-Alictus VP of Data & BI with $100M+ exit experience. Ex-P&G. Founder of Sapiens.

  • Co-Founder, Growth

    Talha Alver

    Ex-Alictus VP of Marketing. 500M+ installs, $100M+ revenue & UA. Ex-xAI, Ex-P&G.

  • Founding Partner

    Ahmet Onur

    Founder of Kolektif House, leading a 230-person team with a $40M ARR business.

Backed by

Talk to DRS Join the team