Backed by a16z speedrun

Built to overtake.

DRS is an AI-first consumer app studio. We cut the drag between a trend and a product people love.

Less drag. More speed.

Our name comes from the system that lets a race car overtake: open the flap, cut the drag, go.

We build apps the same way. AI agents read the market every day. Product, design, growth and data run as one line. And every launch shares one engine — so each lap is faster than the last.

How the studio works

New on iOS

BeatScene

Your song. Your music video.

Our iOS app · Free on the App Store

BeatScene app screens

Glow

Create. Edit. Glow.

Live on iOS

The Glow app: trending looks and templates

Glow Web

Glow, in your browser.

Also on the web

Glow on the web, open on a phone browser

Studio

AI-native across every function.

A race car in DRS livery at speed

Careers

Join the team built to overtake.

Coming soon

More apps on the way.

How DRS overtakes

S1 Detection

Spot it first.

AI agents scan market data, creative and culture every day, then brief the team on what is rising — while it is still rising.

Daily trend briefings from our own AI agents

S2 Activation

Ship it fast.

Product, design, code and growth move as one AI-native line. The team came together in September 2025; Glow was live in the stores in October.

Sep → Oct from team assembled to Glow live

S3 Overtake

Scale the loop.

Every cohort teaches the next — creative, onboarding, paywalls, pricing. The loop compounds, and every app starts further ahead.

1 engine shared by every DRS app — what one learns, the next starts with

Every lap makes the next one faster.

Every DRS app runs on one engine — our own stack for generation, content, monetization and measurement. What one app learns, the next one starts with.

  • Generation
  • Content CMS
  • Subscriptions & credits
  • Attribution
  • Cohort models

The team behind the wheel.

Operators who have scaled products, growth and teams before — now doing it faster, with AI in every function.

  • 500M+ installs

    Talha Alver

    Co-Founder, Growth

    Ex-Alictus VP of Marketing. $100M+ revenue & UA. Ex-xAI, Ex-P&G.

  • $100M+ exit

    Osman Elsöz

    Co-Founder, CEO

    Ex-Alictus VP of Data & BI. Ex-P&G. Founder of Sapiens.

  • $40M ARR

    Ahmet Onur

    Founding Partner

    Founder of Kolektif House, leading a 230-person team.